Juhayna Juice Nectar

Two campaigns created for Juhayna Juice Nectar. Establishing Happiness/Positivity Platform.

CAMPAIGN 1 : MANIFESTO
 
Work created at MI7 Cairo - Egypt.
Creative directors : Tarek Montasser & Andre Segone.
 
Scope of work : Agency Art-director handling creative interpretation & visualization | storyboard conceptualization, compositing & creation | Art-direction, Retouching & Design | Post-Production Creative Briefing, follow-ups  & Management.
 
Brand :Juhayna Juice is considered one of the highest quality and most prominent juice brand available on the Egyptian market.  
 
Creative Concept, Visual Solution & Design Inspiration : Communicationg Juhayna's core brand values through a romantic short movie-like visual story involving a man a woman and a little girl as a representation of Juhayna herself.
 
Juhana Nectar Manifesto TVC

Credits :
Client : Juhayna | Juice Nectar
Creative Agency : MI7 Cairo.
Director: Marwan Hamed
Creative Directors: Tarek Montasser & Andre Segone
Agency Art Director & Storyboard Designer : Ghada Wali.
Account Team : Sharif Eissa, Farida Habib & Ahmed Diaa
DOP: Yves Sehnaoui
Post Production House: Digital District - Paris.
V.O: Aida El Ayoubi
Stylist: Sundos Al Ayoub
Producer: Shady Amir
Executive Producer: Shaimaa Shaheen
Client Team: Sherif Abd El Kader, Rana Eid, Aya Nader, Amr Nazeer.
 
ORIGINAL STORYBOARD SHOT-BY-SHOT CREATIVE DESIGN VISUALIZATION, COMPOSOTING & INTERPRETATION 
MOVIE THEMED BILINGUAL TYPOGRAPHICAL TREATMENT
CAMPAIGN 2 STATISTICS
 
Work created at MI7 Cairo - Egypt.
Creative directors : Tarek Montasser & Andre Segone.
 
Scope of work : Agency Team Leader handling creative interpretation & visualization | storyboard conceptualization, compositing & creation | Art-direction, Retouching & Design | Post-Production Creative Briefing, follow-ups  & Management.
 
Creative Concept, Visual Solution & Design Inspiration : Communicating the 3 key messages as the latest news/ reasons/statistics to a happiness epidemic happening over the city enjoyed by everyone.
 
Juhana Nectar New Pack Launch Statistics News TVC
 
Credits :
Client : Juhayna | Juice Nectar
Creative Agency : MI7 Cairo.
Director: Marc Hadife.
Creative Directors: Tarek Montasser & Andre Segone
Creative Team : Ghada Wali, Dalia Bahig, Ayah Salah, Dina Karam.
Account Team : Sharif Eissa, Yasmine Wali & Shaden Tarek
DOP: Yves Sehnaoui
Stylist: Ingie El Mor
Producer: Shady Amir
Executive Producer: Shaimaa Shaheen
Client Team: Sherif Abd El Kader, Rana Eid, Aya Nader.
 
ORIGINAL STORYBOARD SHOT-BY-SHOT CREATIVE DESIGN VISUALIZATION, COMPOSOTING & INTERPRETATION 
OUTDOORS RETOUCHING
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