Branding & CI designed at MI7 Cairo - Egypt.
Ideation & Creative Direction : Tarek Montasser.
Brief : Caesar is SODIC’S first beach destination, which is based in the North Coast. The project consists of acquiring and further developing an existing project – Caesar. Caesar was established 20 years ago, it did not have a logo or branding, and no previous communication was done.
Business Objective : Create a brand identity for Caesar, which reflects the simplicity and natural aspects of the place – and convey that Caesar is an exclusive fun beach destination.
Communication Objective & Brand Positioning: Nostalgic feeling reminding them of how Agamy and Montza used to be years ago in terms of enjoying life (with friends and family) and nature (beach and sea) in its simplest form. Caesar is positioned as the getaway that takes us back to a world full of Nostalgia, Exclusivity & Simplicity. This constitutes Caesar unique brand promise amongst what is being offered in the market today.
Target Market: Social Class: A / A+ class | Gender: Males and females | Age: 35+
Visual Solution & Design Inspiration: Art Deco is the main inspiration behind Caesar’s brand personality. Playing on vibrant solid colors, with minimal compositions and handcrafted typography that encompasses the nostalgic essence of this extravagant art era yet with a twist to a modernized look that fits the consumers’ today needs. Inspired from the branding archetypes of world-class, prestigious beaches such as Cote d’Azur, Nice, the French Riviera, La Plage de Caesar is capitalizing on the great Mediterranean beach vacations while establishing its new summer getaway.