TED GLOBAL TALK
"Let's Play" was chosen as one of the best 100 graphic design pieces in the world by the Society of Typographic Arts in Chicago. It also won the Granshan competition in Munich. As well as was feautured on the World Economic forum, Quartz Africa, Wired Italia & Japan, Slanted Berlin, Dubai Design Week, Super interessante Brazil, in addition to many more local and global platforms.
Introducing the arabic language to early learners or foreigner speakers, by creating a full arabic abstract display typeface through playfully building each letter using colored lego blocks. Each letter is explained through sound, form & words in function, with the equivilant in latin, resulting in a fun pocket book with the 29 letters simplified int heir initial,medial, final & isolated forms plus a dictionairy 0f 400 words in addition to an encyclopaedia of pantones.