Zabado Seriously Young - Juhayna

Reposition Zabado into the nutritious energy drink owning the healthy power drink platform. Launching the new Zabado pack. Seriously Young is about Finding light at the end of the tunnel, developing Zabado as the hero archytype, the champion having the power of living actively shaping his/her life, writing the script of tomorrow.

Work created at MI7 Cairo - Egypt.
Creative directors : Tarek Montasser & Andre Segone.
 
Scope of work : Agency Art-director handling creative interpretation & visualization | storyboard conceptualization, compositing & creation | Art-direction, Retouching & Design.
 
Brand : Zabado is a healthy on-the-go flavored yoghurt drink/snack.  
 
Insight : The stolen revolution, the sound of rebellion. The socialism of creativity.
 
Creative Concept, Visual Solution & Design Inspiration : Finding light at the end of the tunnel, developing Zabado as the hero archytype, the champion having the power of living actively shaping his/her life, writing the script of tomorrow. Seriously Young.
 
Zabado Seriously Young TVC
 
Credits :
Client : Juhayna | Zabado
Creative Agency : MI7 Cairo.
Director: Marwan Hamed
Creative Directors: Andre Segone & Tarek Montasser
Agency Art Director & Storyboard Designer : Ghada Wali.
Account Team : Sharif Eissa, Farida Habib & Ahmed Diaa
DOP: Yves Sehnaoui
V.O : Zap Tharwat.
Producer: Shady Amir
Executive Producer: Shaimaa Shaheen
Client Team: Sherif Abd El Kader, Mahitab, Ahmed Salem.
 
ORIGINAL STORYBOARD SHOT-BY-SHOT CREATIVE DESIGN VISUALIZATION, COMPOSOTING & INTERPRETATION
 
PRINT DESIGN, LIQUID COMPOSITING & RETOUCHING
(bottle 3d simulation by ibrahim barakat)
 
Original Source Elements
ZABADO ACTIVATIONS / UNCONVENTIONAL DESIGN :
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