Work created at MI7 Cairo - Egypt.
Creative directors : Tarek Montasser & Andre Segone.
 
Scope of work : Agency Art-director handling creative interpretation & visualization | storyboard conceptualization, compositing & creation | Art-direction, Retouching & Design.
 
Brand : Zabado is a healthy on-the-go flavored yoghurt drink/snack.  
 
Insight : The stolen revolution, the sound of rebellion. The socialism of creativity.
 
Creative Concept, Visual Solution & Design Inspiration : Finding light at the end of the tunnel, developing Zabado as the hero archytype, the champion having the power of living actively shaping his/her life, writing the script of tomorrow. Seriously Young.
 
Zabado Seriously Young TVC
 
Credits :
Client : Juhayna | Zabado
Creative Agency : MI7 Cairo.
Director: Marwan Hamed
Creative Directors: Andre Segone & Tarek Montasser
Agency Art Director & Storyboard Designer : Ghada Wali.
Account Team : Sharif Eissa, Farida Habib & Ahmed Diaa
DOP: Yves Sehnaoui
V.O : Zap Tharwat.
Producer: Shady Amir
Executive Producer: Shaimaa Shaheen
Client Team: Sherif Abd El Kader, Mahitab, Ahmed Salem.
 
ORIGINAL STORYBOARD SHOT-BY-SHOT CREATIVE DESIGN VISUALIZATION, COMPOSOTING & INTERPRETATION
 
PRINT DESIGN, LIQUID COMPOSITING & RETOUCHING
(bottle 3d simulation by ibrahim barakat)
 
Original Source Elements
ZABADO ACTIVATIONS / UNCONVENTIONAL DESIGN :
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