Work created at MI7 Cairo - Egypt.
Creative directors : Tarek Montasser & Andre Segone.
Scope of work : Agency Art-Director handling creative interpretation & visualization | storyboard conceptualization, compositing & creation | Art-direction & Design.
Brand : Etisalat is a multinational UAE based telecommunications services provider, currently operating in 15 countries across Asia, the Middle East and Africa.
Brief : Launch Ramadan Campaign Positioning Etisalat Egypt as the owner of Innovation platform in the Telecommunication Egypt promoting its every-day innovative services to users such as 'my line', 'mongez', 'saytar', '3al nota' ..etc.
Insight : When it comes to innovation, Egyptians are the kings. Innovating simple smart ideas that serve their every-day life necessities is something that runs in their blood. Whether at home, work or on-the-go, Egyptian-made meaningful Innovations are everywhere!
Creative Concept, Visual Solution & Design Inspiration: Creating the perfect bridge between Etisalat customers traits and Etisalat services is the perfect manifestation of understanding the Egyptian consumer needs.Through a series of every-day context Egyptian funny Innovations.
Brand Objective & Realization : Etisalat becomes the official curator and sponsor of original ideas, owning and promoting the innovation platform in Egypt. In addition to Creating another emotional love bond with its consumers, for knowing them best.